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The highest level of winter technology for the new touring segment to achieve maximum safety and control in all winter conditions. For city-compact cars, medium cars and urban SUV.
THE TYRE THAT 'TALKS' TO YOU
When the W of NOW will disappear from the pattern, Pirelli recommend you to change the tyre in order to mantain an outstanding performance on snow.
NEW PROFILE AND MATERIALS Improved dry handling and dry braking safety thanks to the square footprint area and regular pressure distribution that maximize dry grip.
MULTIACTIVE 4D SIPES Improved dry/wet braking safety thanks to block stiffness, great flexibility in traction for additional snow retention.
WINTER GEAR DESIGN Excellent mobility on snow also in the most severe conditions granted 1 by high level of mechanical traction on all surfaces.
WATER ESCAPE ACCELERATOR Reduction of aquaplaning risk and increased wet safety thanks to better water and slush expulsion.
EU Tyre Label and Efficiency Classes
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.