A tyre designed for the perfect balance between high speed roadholding and comfort. Fewer vibrations and lower noise levels make this ideal for executive saloon drivers. It also provides safety, with braking distances reduced by 9,5% in the wet and up to 8,9% in the dry. So impressive is this tyres performance that it has been approved as original equipment by Audi, BMW, Ford, VW and Volvo, among many others.
EU Tyre Label and Efficiency Classes
The European Union, under CE 1222/2009, has mandated that all tyres manufactured after the date of July 1 2012 for cars and commercial vehicles include standard EU Tyre Labels classifying them by three performance characteristics:fuel efficiency classified from A to G,wet grip classified from A to G, and noise emission in decibels.
Categories of tyres unaffected by this regulation include: retreaded tyres, professional off-road tyres, racing/sports car tyres, as well as certain types of tyres designed to improve traction such as studded tyres, T-type temporary spare tyres, tyres for cars built before 1990, tyres with a maximum allowed speed of 80km/h, tyres for rims with a diameter less or equal to 254 mm or greater or equal to 635 mm. This label is intended on one hand to promote economic and ecological efficiency in traffic, as well as increase road safety, and on the other hand to help consumers select appropriate tyres by ensuring a certain degree of product transparency.
Nevertheless, the label has been criticized for only showing a very limited number of characteristics. Professionals argue that tyres have many more features that are important and relevant to road safety, including but not limited to aquaplaning properties, driving stability, service life, product properties on wet and dry roads other than wet grip, properties on snow. Tyre manufacturers suggest that the test results from various institutions and industry magazines should remain a very important source of information for the end consumer, because they focus on and rate a wide variety of tyre properties and features.
Michelin PILOT PRIMACY tyre review
Average based on 59 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
22.07.2011fromTony Evans Very poor grip in wet weather. Suffered uneven wear on all 4 tyres despite regular tracking checks.
30.01.2011fromTony Evans Wet grip not very ggod, nose of car ran wide persistently compared to other tyres. Poor wear, fronts only lasted 22,000 miles of mostly motorway use. Rears lasted 40,000. Goodyear NCT5 lasted 35,000 miles on same car and had better wet grip,
02.03.2010fromVasilis Excellent tire! The most suitable for greek roads, which have very poor tarmac quality and extremely high road temperature.
21.01.2010fromPanks These came as standard with the car. They are a decent tyre if a little overpriced when it comes to replacement. Good tyre life but not good enough in snow. Good grip in the wet or dry and good braking ability.
The vision of our founders, Edouard and André Michelin, has guided the
development of the MICHELIN brand for more than 125 years: making driving as simple, safe, and
comfortable as possible – first with innovative tires and wheels, followed by road maps, travel guides, and
contributions toward improving traffic infrastructure. Along with this comes a strong engagement with the
environment, as modern mobility must be sustainable and not detrimental to the environment.
Each year the Michelin Group produces more than 178 million tires in 68
production facilities in 17 countries, and it operates sales networks in more than 170 countries. The product
offerings are many: from bicycle, passenger car, truck, motorcycle, and tractor tires, to tires for 5-ton earth-
moving machines. Michelin employs 111,700 people worldwide and owns one of the oldest, most famous
trademarks in the world – the legendary Michelin Man.
Targeted development: MICHELIN Total Performance
In the development of new products, Michelin faithfully pursues the concept of
"MICHELIN Total Performance", backed by the rigorous standard of always bringing together a number of
performance characteristics into a tire, to achieve optimal results. We follow this philosophy not only in the
development of our standard products, but also in motorsports. Numerous technical innovations help to
relieve burdens on the environment, drivers, and businesses. Hidden out of sight in tire casings, tread
designs, and rubber compounds, throughout their lives MICHELIN tires show their full potential: they offer
excellent grip, long life, and reduced fuel consumption thanks to their low rolling resistance.
To better understand the conditions which tires are subjected to in everyday
use, in the summer of 2014 Michelin began a unique research project – the Road Usage Lab. Vehicles from
3,000 drivers in Europe were equipped with special measurement devices to record data about the tires'
use. These valuable findings are being employed in the development of future tire models, making them
better suited to the needs of real drivers.
*Prices include VAT and delivery within mainland UK (excl. Scottish Highlands).
**More than 90% of our orders reach the customer in the specified delivery time.